The ability to analyze the relative effectiveness of various in-store programs, and compare that with ROI from other marketing activity, ultimately could make a big difference in how we spend our money."
ShopperGauge is an in-store monitoring system that delivers continuous reporting of REAL shopper behavior. You can use it to enhance the shopper experience, to increase store loyalty, to get better ROI on your marketing and merchandising investment, and to improve operations.
In-store monitoring is now an operational imperative. ShopperGauge makes it an affordable and usable reality.
| 24/7 digital monitoring by a strategically installed camera measures body language. Interpretive software reports traffic, dwell time, and shopper engagement with the display or shelf. | |
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Product takeaway from the shelf or display is recorded by digital "pushers." |
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The video and takeway data is combined to offer retailers and CPG marketers the means to test independent variables, such as product, promotion, messaging appeal. |
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The ShopperGauge system is totally flexible to your operational and informational needs. We begin with existing store planograms, existing store cameras and existing POS system ... we add additional cameras and pushers as appropriate. |
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Real-time data is captured at entry, aisle, end-cap, shelf, off-shelf and checkout locations. This approach allows retailers to "score the store." Control stores provide performance gauging. |
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Data is captured in real time, 24/7. Reports are 100% accurate. |
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Data is interpreted by advanced analytics, turning shopper behavior into real insights. Data is not sampled and is unbiased so it provides the solutions you need to improve shopper satisfaction. |
| Reports are instantly accessible at your desk or on your laptop. A dashboard permits you to surf across the total range of issues being measured. | |
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You can take action ... from wherever you are. |